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A thriving business requires a mix of strategies that are thoughtfully implemented and regularly assessed. Strategies include the Business Model, the Business Purpose, the Value Proposition and the Business Goals. A successful strategy is built on a clear understanding of value creation. This involves the gap between a customer’s willingness to pay for products and services and the price. By reducing this gap, companies create value for their customers, the company employees, suppliers, and customers and ensure continued growth and success.
The key to success in a new venture is to concentrate on the needs of customers. It might seem obvious, but many businesses forget this basic fact. They become distracted by the administrative work and daily goals and lose sight the customer.
Another strategic component to a successful business is identifying its competitive advantage. This involves knowing what makes it stand out from other companies and embracing that uniqueness. Apple for instance, has built its brand around offering innovative products and experiences which disrupt the lives of consumers. This is achieved through constant dedication to innovation and an unambiguous vision for the company that is shared with partners, employees and investors.
The final element of a successful business is to create an environment that encourages innovation and rewards innovative ideas even if they do not result in immediate profits. It can be a difficult task but it’s crucial to recognize that success over the long term in business is an incremental process that is not driven or accelerated by short-term success.
